Ahmedabad, March 25, 2025 – The stage is set, the squad is ready, and the roar is louder than ever. As Punjab Kings gear up for their TATA IPL 2025 campaign, we’re proud to unveil our new campaign - ‘BAS JEETNA HAI’.

Led by Captain Shreyas Iyer and Head Coach Ricky Ponting, this campaign isn’t just a statement, it’s our motto for the season. Our latest high-energy video features Arshdeep Singh, Lockie Ferguson, Yuzvendra Chahal, Glenn Maxwell, Marcus Stoinis, and Marco Jansen, capturing the unbreakable spirit of the squad through electrifying training moments and larger-than-life visuals. One of the most powerful moments? Arshdeep Singh’s lion’s roar—Sher Di Dahaar—a fearless tribute to the relentless Punjab spirit, set against the dynamic voice of Parmish Verma.

Also making special appearances in the campaign are Shashank Singh, local heroes Harpreet Brar, Prabhsimran Singh, and Nehal Wadhera, along with rising stars Priyansh Arya and Musheer Khan—highlighting the team’s strong core of Indian talent.

Satish Menon, CEO, Punjab Kings, shared his thoughts on the campaign:
“With this campaign, we’re not just showcasing our team—we’re celebrating a spirit. ‘Bas Jeetna Hai’ is more than a tagline. It’s an emotion every Punjab Kings fan lives by. We’re building a fun and fearless identity—on the field and off it. The atmosphere in the camp perfectly reflects what we’ve envisioned, and the boys are ready to give it their all.”

He further added, “I’m confident fans will connect deeply with this campaign. Here’s wishing the team a memorable and successful season ahead.”

Punjab Kings will kick off their IPL 2025 campaign today against Gujarat Titans at the Narendra Modi Stadium in Ahmedabad. After an away fixture against Lucknow Super Giants, the Kings will return to their new home ground, the New PCA Stadium in New Chandigarh, for back-to-back clashes against Rajasthan Royals and Chennai Super Kings.